Specification Sales Manager

Location : Birmingham
Job type : Permanent
Reference : JOB-2692

WSR are looking for a Specification Sales Manager to join the team of our Client who specialize in electrical heating and cooling systems.

Location: Central UK

Reports To: Director of Sales

 Job Overview:

Are you an experienced sales professional with a technical background in electrical products? Our Client is seeking a dynamic Specification Sales Manager to drive sales growth and promote their innovative heating solutions to key decision-makers within the construction, engineering, and design industries. Join their team and play a pivotal role in specifying their products in high-profile projects and bids.

Key Responsibilities:

Sales Strategy and Execution:

  • Develop and implement sales strategies to achieve sales targets and expand market share within the UK.

  • Identify and engage with potential clients, including architects, engineers, contractors, developers and other stakeholders.

  • Present and promote the company’s electrical heating & cooling products to ensure product specifications are included in project designs.

Client Relationship Management:

  • Build and maintain strong, long-lasting customer relationships.

  • Understand client needs to tailor solutions and provide superior service.

  • Conduct regular follow-ups and provide technical support to ensure client satisfaction and ongoing business.

Market Analysis and Development:

  • Conduct market research to identify new opportunities and trends within the electrical heating industry.

  • Monitor competitor activities and market conditions to adjust sales strategies accordingly.

  • Attend industry events, trade shows, and conferences to network and promote the company’s products.

Technical Expertise:

  • Maintain in-depth knowledge of the company’s electrical product portfolio and industry standards.

  • Provide technical guidance and training to clients on product applications and benefits.

  • Collaborate with the product development team to provide market feedback and influence product innovation.

Reporting and Administration:

  • Prepare regular reports on sales activities, pipeline status, and forecasts.

  • Maintain accurate and up-to-date records of client interactions and transactions in the CRM system.

  • Coordinate with internal teams to ensure timely delivery of products and resolve any issues.


  • Education: Bachelor’s degree in Electrical Engineering, Business, or a related field.

  • Experience: Minimum of 5 years of experience in sales, preferably within the electrical or construction industry. Proven track record of successful specification sales and meeting or exceeding sales targets.

  • Skills and Competencies:

    • Strong technical knowledge of electrical products and their applications.

    • Excellent communication, negotiation, and presentation skills.

    • Ability to build and maintain professional relationships with clients and stakeholders.

    • Self-motivated, with strong organizational and time management skills.

    • Proficiency in using CRM software and Microsoft Office Suite.

  • Certifications: Relevant industry certifications or memberships are a plus.

Working Conditions:

  • Frequent travel within the UK to visit clients and attend industry events.

  • Combination of office work and fieldwork, including site visits and meetings with clients.


  • Competitive base salary plus commission.

  • Opportunities for professional development and career advancement.

  • Company Car, Credit Card, Mobile phone, iPad and laptop

If you’re passionate about sales and have a strong technical background in electrical products, we want to hear from you. Apply today to join their innovative team and make a significant impact in the heating industry.

Please click ‘APPLY NOW’, or call the WSR Team at 01908 618848 for more info.

We appreciate the time and effort invested in your application. While we strive to respond to all applicants promptly, we kindly ask for your understanding in case of delays.

If you do not hear from us within 10 days of submitting your application, please assume that, unfortunately, you have not been successful this time.

We will however keep your CV on file and review your suitability against any other vacancies we may have available.