WSR are looking for a Business Development Coordinator to join the team of our client based in Rugby.
Business Development Coordinator - Rugby
Location: Rugby
Salary: £26-£29K
Role type: Permanent
Overview
To generate consistent inbound leads and build brand awareness through targeted digital and local marketing activity. This role ensures they are front-of-mind for prospective clients by managing online presence, producing engaging content, and tracking return on investment (ROI) across all pre-sales channels.
Key Responsibilities
Relationship Building
- Research and connect with:
- Local landowners, estate managers, landlords, estate agents, letting agents, facilities managers
- Conduct soft outreach and introductions via LinkedIn, email, or phone
Local Marketing & Outreach
- Deliver and manage leaflet drop campaigns
- Promote seasonal offers or service packages locally
- Build visibility in local communities and businesses
Sales Reporting & ROI
- Track leads, appointments, quote values, and conversion rates
- Report on the ROI per platform or campaign
- Present insights monthly to the Business Manager
Administration & Support
- Support quote preparation process and keep records updated
- Log incoming leads in the CRM (Tradify)
- Monitor marketing spend within agreed budgets
Marketing & Content Management
- Daily posting on social media:
- Facebook & Instagram: showcase before/after of handyman and small-scale works
- LinkedIn: highlight larger projects and commercial case studies
- Manage and update Google My Business profile
- Encourage and manage Trustpilot reviews
- Design and deliver email marketing campaigns
- Create engaging visual and written content tailored to platform and audience
KPIs & Targets
- 1 post per day across designated platforms
- 2+ appointment from marketing-qualified leads per week
- Outreach actions per week (emails 25, direct messaging x25, calls x25)
- 5+ Trustpilot/Google reviews generated per month
- Monthly ROI report across all lead gen activity
Communication & Collaboration
- Liaise regularly with (Business Manager) to:
- Align marketing with scheduling capacity
- Share insights on which leads convert
- Adjust campaigns based on business needs
This role is essential to driving awareness, activity and new opportunities into the business. Success in this position will be measured not just by volume of posts or calls, but by the quality of leads and contribution to business growth.
Ready to make your next move? Apply now and bring your lead generation and marketing expertise to a growing team.
Please click ‘APPLY NOW’, or call the WSR Team at 01908 616184 for more info.
We appreciate the time and effort invested in your application. While we strive to respond to all applicants promptly, we kindly ask for your understanding in case of delays. If you do not hear from us within 10 days of submitting your application, please assume that, unfortunately, you have not been successful this time.
We will however keep your CV on file and review your suitability against any other vacancies we may have available.
