We're recruiting for a Home/Office Based Part-Time Lead Generator for our client located in Northampton.
Purpose of the Role
To contribute to a complete wrap-around sales and marketing service to assist clients in identifying their next and most profitable customer base
To qualify, based on a full brief of our client's requirements, new business prospects for the purpose of marketing and selling on behalf of our clients.
To engage with prospects for the purpose of introduction to product/services, with a view to growing our client's customer base.
Core Competencies
Customer Focus
Clear and concise communication
Skills & Knowledge (of client, product & prospect)
Interpersonal Sensitivity
Target Driven
Initiative
Influencing skills
Self-confidence
Proactivity
Creativity
IT Literate
Drive to Succeed/Tenacity
Versatility to work across all business sectors and clients
Self-sufficient
Attention to detail
Key Behaviours
Demonstrate Teamwork
Make Effective Decisions
Be Accountable
Motivate Those Around You
Key Responsibilities
Identifying prospects through research, data building, planning, and outreach.
Identify the key decision-maker in the company regarding the client's product through the use of digital services such as LinkedIn, search engine research, organisation mapping tools
Accurately build data into a secure spreadsheet or CRM system ensuring accuracy and completeness of the information provided
Verify and test email addresses provided through email verification software and/or via a telephone call
Research and build knowledge of the client's business using various sources e.g., newspapers, the internet, etc
Keep abreast of the latest breaking news so that a good rapport can be developed in conversations with business owners, decision-makers, record relevant notes on the database in respect of these events in order to add value to the client's data
Proactively seek sector relevant business updates in order to make contact with prospects relevant and professional
Make contact with prospect companies via email in a professional and articulate manner, at all times representing our client's brand in a professional way
Receive and interpret data collected as a result of outreach marketing campaigns through social media, email, or post in order to create a lead generation strategy/generate relevant pipeline.
Manage web tracking software to prioritise and process web visitors as prospects where relevant
Qualify leads and prospects to ensure they match client's brief
Ability to get through the gatekeeper of an organisation and speak to key business decision-makers
Develop and record a full understanding of the current business needs and match against the client's value proposition
Accurately record conversations in a secure CRM in order that the lead may be escalated to the next opportunity stage, used for marketing purposes, or provide value to the client as the results of a marketing research project
Professionally and succinctly complete market research surveys on behalf of the client. Accurately and fully record the results in a CRM
Deal professionally and courteously with inbound enquiries from our client's customers
Making outbound business to business calls for the purpose of lead generation, appointment setting, and sales order processing
Ability to get through the gatekeeper and speak to the key business decision-maker
Develop a full understanding of the client's products, services, etc. so that this knowledge can be used to develop a successful sales pitch and strategy and used to optimum effect during the call
During the conversation, matching the business decision-makers need with the client's value proposition
Influencing the decision-maker with regards to the client's value proposition, generating the desired outcome, booking an appointment, generating a lead, sales order processing, etc.
Having matched the need with the business decision-maker, close the call effectively ensuring that there is an agreed way forward
Through excellent customer service, use of knowledge, and initiative, strengthen the likelihood of a successful outcome from the appointment set for the new business opportunity identified
Provide excellent customer service thus ensuring that the client is satisfied
Achieving targets on call quality and performance measures
Wrap-up
Accurate data entry so that client records are error-free and fully complete to the requirements set by our client.
Recording the call notes accurately and updating internal and external next actions and data status to provide value and insights on the data to both the client and the internal management team
Communicate with the Lead Generation executive to assist in the completion of the quality control process
Skills Required
Confident Telephone Sales Technique
High attention to detail
A proven record of consistent performance
Excellent professional communication skills both internally and externally
Initiative e.g. trying different approaches to generate new business opportunities
Interpersonal skills (picks up underlying feelings & adapts response accordingly)
Influencing skills
Social skills
Ability to work on their own initiative and be self-motivated whilst taking instruction from others
To always work with the company TEAM values in mind
Personal resilience (keeping a positive outlook, contributing to business outcomes)
Able to inspire people and create energy in the room (and motivates others around them)
Adaptability
Training
On the job
Telephone sales techniques
Systems and software training
Knowledge & Experience Required
Essential to have strong IT Skills
Sales experience (not necessarily call centre specific)
Life experience (character building)
General business experience (so that there is empathy with the people you converse with)
Knowledge of world news and events (to engage with people and build rapport)
Grammar, punctuation, and spelling
What's in it for you?
Company pension scheme after a successful 12 week probation period.
Flexible working (work part-time around your other commitments) between the hours of 8.30- 5.15. Shifts will be set rather than varied each week.
Hybrid working - Remote working with the opportunity to be in the office at least once a week.
Day off on your Birthday
If you are interested in this role, please click 'Apply Now' we'd love to hear from you!